Wednesday, September 24, 2008

Loyalty

Being loyal is human nature. We are loyal to our friends, our family, our morals, our integrity and above all, our hearts. Staying true to our heart is the root of all happiness. Think with your soul, not your mind.
This is how company's get us to stay loyal to their brand. They warm our heart. They make our heart feel like its beating with life whenever we see this brand, touch it, feel it...Makes us feel comfortable, at ease, and best of all, makes us feel good about ourselves.
Why do we rely so much on a brand logo, image, personality to reflect our own? Its a comfort zone and it boosts our confidence.
The one thing that I have been loyal to for the longest is now being pushed out of my life. I have decided to step foward, and be independent from this brand, this logo, this lifestyle. I was so hooked that it was killing me if I didn't have it with me. Rather than breathing in life, I felt that when I didn't have it, I was dying inside. In reality, it was killing me. Belmont - by Benson and Hedges played a significant part of my life. Was I addicted to Belmont, the most attractive, sexy, perfect length cigarette, or the high levels of niccotine it contained. Either or, it is difficult letting go of something you have carried in your purse for over 6 years everywhere you went. Belmont made me calm, gave me confidence, I fit in, and felt comfort when I was with Belmont. My best friend, my oral fixation, my niccotine fix.
Fuck it- I am better than Belmont. I am above smoking cigarettes. I can be clean from toxins and I want to live. This is my motivation.. I want to Live. I can live without this brand, this logo, this addictive drug. I can live in peace and happiness without relying on Belmont to be there for me. I have my own back bone. I have pride and I am taking great pride in my temple, my body, my heart. I am staying loyal to my heart. My heart, my number one brand.

-k.l