Sail - Belly up To the Colouds..

My cravings for cigarettes are weaker. The niccotine fits flow through me like flooding waves ofanxiety.. through my young impressionable body.. especially when im driving in my car. That was when I smoked the most. "The car smokes". They were calm, cool, full of bluish grey smoke blowing out between my lips then eventually sucked out through the crack of the window into the skies, polluting.. like it just polluted my lungs, my heart and my body.

Fuck you cigarettes. Im through and I am running away from you. Literally.. I am running, running and running to get rid of you. Go to hell with your toxins for I am clean. Running into clean air, sailing away from your highly addictive ways... and taking a deep breath of fresh air.

"To breath in the air will be the only thing that we have..."

So I am back at home with my parents. My earlier living situation was not working out so well. Since I have been back, I have discovered some new interesting foods. This brings me to discuss brand extensions. I love cheese and crackers. Although I am trying very hard to watch what I eat, I discovered in Mrs. Lee's kitchen "cracker cubbord", RITZ Entertainers. I think that is the name. So RITZ has deicded to create an over the top, indulgent, fattty, esquisit, delicious, sexy, party worthy cracker that pairs up deliciously with any expensive cheese. The packaging totally caught me off guard. It is all black which makes it look classy looking and upper class. This cracker clearly is upper class compared to Original Ritz Crackers. This cracker isn't as flaky though. It has more crisp, more bite to it. I absolutley love it. BRB (be right back.. im going to get the package so I can describe it properly.. )

OKAAY.. lets get back to the basics here about Brands. So Ritz is a brand under it's Family Brand called Christie. Is this a sub brand then? I can't remember the right termonolgy right now. So I have the Box of these crackers I was discussing earlier right in front of me. This is what it reads...

"Premier Ritz Collection Entertaining Selections - Savoury Seeds"

It also has the sensible Solution mark on it.. so shoppers think they are healthy.

WAIT.. Christie is under KRAFT.. wow.. this must be related to BRand Architecture

KRAFT

then

CHRISTIE

then

RITZ

yes.. this makes sense now. So are these entertaining crackers a brand extention.. or a product extention. What is the difference? I clearly need to do some more reading becuase I am confused. In any case, these crackers are appealing and very tasty. In my opinion.. Entertaing Selections is the product name and Ritz is still the brand that it falls under. So.. I believe I was originally wrong thinking that RITZ Entertaining Selections is a brand extension.. and simply a new product line for RITZ.

ENJOY!!

Please comment and tell me whether I am right or wrong .. let alone.. tell me.. What is Premier Ritz Collection Entertaining Selections besides a cracker?

Loyalty

Being loyal is human nature. We are loyal to our friends, our family, our morals, our integrity and above all, our hearts. Staying true to our heart is the root of all happiness. Think with your soul, not your mind.
This is how company's get us to stay loyal to their brand. They warm our heart. They make our heart feel like its beating with life whenever we see this brand, touch it, feel it...Makes us feel comfortable, at ease, and best of all, makes us feel good about ourselves.
Why do we rely so much on a brand logo, image, personality to reflect our own? Its a comfort zone and it boosts our confidence.
The one thing that I have been loyal to for the longest is now being pushed out of my life. I have decided to step foward, and be independent from this brand, this logo, this lifestyle. I was so hooked that it was killing me if I didn't have it with me. Rather than breathing in life, I felt that when I didn't have it, I was dying inside. In reality, it was killing me. Belmont - by Benson and Hedges played a significant part of my life. Was I addicted to Belmont, the most attractive, sexy, perfect length cigarette, or the high levels of niccotine it contained. Either or, it is difficult letting go of something you have carried in your purse for over 6 years everywhere you went. Belmont made me calm, gave me confidence, I fit in, and felt comfort when I was with Belmont. My best friend, my oral fixation, my niccotine fix.
Fuck it- I am better than Belmont. I am above smoking cigarettes. I can be clean from toxins and I want to live. This is my motivation.. I want to Live. I can live without this brand, this logo, this addictive drug. I can live in peace and happiness without relying on Belmont to be there for me. I have my own back bone. I have pride and I am taking great pride in my temple, my body, my heart. I am staying loyal to my heart. My heart, my number one brand.

-k.l